Let Them See You by Porter Braswell

Author:Porter Braswell
Language: eng
Format: epub
Publisher: Potter/Ten Speed/Harmony/Rodale
Published: 2019-01-14T16:00:00+00:00

Defining Your Personal Brand

In that seminal article on personal branding, Tom Peters had the following advice for professionals:

To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.

If your answer wouldn’t light up the eyes of a prospective client or command a vote of confidence from a satisfied past client, or—worst of all—if it doesn’t grab you, then you’ve got a big problem.53

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